Aligning Stakeholders Post-Pandemic
Digital Transformation has been the talk of the town ever since COVID-19 shone a blinding light on the lack of digital preparedness for thousands of mid-market businesses. Technology leaders have spent the last 4 months playing catch-up, and innovation will be top-of-mind for the foreseeable future. However, research has shown that more than half of digital transformation efforts fail. A lack of stakeholder alignment and engagement is a big reason as to why implementations don’t go according to plan. How can we effectively align our stakeholders and innovate successfully moving forward?
It’s important to understand how things have changed over the course of the pandemic. Take the time to address stakeholder concerns as they return to the office, or perhaps settle into a more permanent work-from-home reality. The success of your ongoing digital transformation efforts relies heavily on your stakeholders choosing to believe in your brand, and your leadership team. Your empathy should extend beyond the office walls, and into your community. Being socially conscious, and charitable (in an authentic way), will help to align your team.
Business leaders must cultivate an environment wherein stakeholders can easily share their opinions. Relying on spreadsheets, long email threads, and multiple meetings is no longer effective. These tired manual processes will almost certainly result in long evaluations, and low stakeholder engagement. We are all inundated with so much information and content every day. We can’t possibly digest it all. This was a big reason why Olive was built. We wanted to provide a centralized HUB for stakeholders to collaborate easily and effectively, thus removing the need for those manual processes of yesterday.
Ensure that your stakeholders know that they have a seat at the table. Be open and honest, and invite interested parties into the conversation. Innovation can easily turn into a painful game full of inertia, bias, and internal politics. This will have catastrophic consequences on your transformation efforts. Ensure that you’re discussing how the technology being evaluated will benefit each stakeholder individually. If your team feels like the technology won’t affect them positively (or at all), their engagement levels will reflect that lack of enthusiasm.
Showing empathy for your employees and your community, cultivating positivity, giving stakeholders a voice, and integrating collaboration tools, are just a few of the ways that you can effectively align your stakeholders moving forward. Your business is almost certainly going to be in a constant cycle of innovation. Ensure that your money and efforts aren’t going to waste, by leading the digital charge in a progressive and thoughtful manner.