COVID-19 Drives Urgency for Digital Transformation
The new physical barrier between enterprises and their customers and employees is having devastating effects on sales, and production. Forward thinking businesses are taking the coronavirus curve-ball as a chance to improve their abilities when it comes to working and collaborating as a team remotely, as well as marketing and developing their business online.
Businesses that haven’t put any thought or effort into digital transformation, are waking up to new pressing needs, and playing catch up. This panic leaves room for error. Companies that were prepared for possible interruptions, are transitioning their business to digital platforms, and are in the best situation to keep operations running efficiently, both now and in the future, when this pandemic is behind us.
With less available financial and physical resources in front of them, IT leaders are being expected to deliver solutions quicker than ever before. Agile procurement processes must be adopted. IT Leaders should be collaborating with their stakeholders to lay out objectives and plan the next steps. The greatest failure now, would be to push digital transformation to the backburner, and revert to tired methodologies.
Keeping customers engaged with digital interactions should be a top priority right now for all businesses. Sales, Marketing, and IT leaders should be collaborating on ways to connect emotionally and intellectually, in a variety of fun and surprising ways with customers, to keep them engaged. Use new technologies to cut down your customer churn, and drive new revenue streams.
Telecommuting has obviously been thrust into the spotlight during this COVID-19 pandemic. Studies have shown that nearly half of the North American workforce has never worked from home before now. This is likely going to be a pivotal turning point in the world, as companies may find that with the right technology, structure, and culture in place, employees can thrive in a home work environment. Expectations may be different moving forward, and enterprises may have no choice but to accommodate a workforce that’s shifting home on a more full time basis.
Looking at the restaurant, hospitality, and entertainment industries, which are among the hardest hit sectors by this pandemic, many of the most dramatically affected companies have quickly adopted nimble cloud and SaaS technologies to remain at least partially in business. These timely implementations are saving jobs, and keeping people at a safe social distance from each other.
Take the time to assess the current digital state of your business. If you’re well on your way, kudos to you for having the initiative and foresight to be where you are. If you’re feeling a step behind, just make sure you’re putting plans in place. Committing to the procurement of new digital solutions is forward progression. Focus on the needs of your customers, your employees, and your brand, and always invest with their needs at the top of your mind.